Why do they do that?
I subscribed a few weeks ago to NATIONAL GEOGRAPHIC magazine. It’s one I’ve always enjoyed reading at the barber shop about every six weeks or so while I wait my turn for a trim. When they sent me an offer to get a year’s worth of the magazine for $20, I jumped at the chance. I like the magazine, and I like getting cool things in the mail. Win/win.
Well, it seems the subscription has started with a vengeance. On Tuesday, I received the January and February issues on the same day. On Wednesday, the March issue showed up.
At this rate, my One Year subscription will last approximately one month.

20. February 2004 at 10:12
National Geographic promotes itself as yearly sets so you will recieve the complete 2004 set for your year subscription.
20. February 2004 at 10:31
Ah, thanks. That explains it. It makes a certain amount of sense, too.
Cool.
-Augie
22. February 2004 at 21:24
A similiar thing happened to me recently with a gift subscription to Alternative Press. I recieved last month’s issue on a Tuesday, and the current month’s issue on a Wednesday.
I think most major magazine’s hire out for their subscription service; or it might be an industry practice.