Rob Glaser and his geek pals from Microsoft wanted to pull pro bowling out of the gutter. So they bought the whole damn league. [...] TV ratings are climbing; 775,000 households watched pro bowling on ESPN last year, up 25 percent from two seasons ago. Viewership among 18- to 34-year-old males – the demo that makes or breaks most pro sports – is up 80 percent-plus. More people now watch the PBA than the National Hockey League.
The article is filled with great tidbits about the PBA and its turnaround. There’s even a documentary film about it that might find its way to DVD next year.
My winter league starts back up September 13th.