There is a theory floating around that POLAR EXPRESS has “failed” at the box office because it was released too early. Nobody wanted to go to a Christmas movie on November 10th.
The breakout at Box Office Mojo would seem to be bearing that out. This weekend’s box office for the movie (projected/estimated so far) puts it ahead of last weekend and even ahead of its opening Friday. As a bonus, it pulled down $3.7 million on Thanksgiving Day, almost three times what it pulled down last Thursday.
The weekend numbers show the nice bounce.
It’ll be interesting to see how it does in the coming weeks.