TiVo loads gun –

– shoots self in foot.

TiVo tests pop-up-style ads | Tech News on ZDNet

The company confirmed late Monday that it released the first in a series of advertising features to a random and limited number of subscribers to the digital-video recorder service. The first test feature–a tag–pops up on the screen when a viewer is fast-forwarding through an advertisement.


4 Responses to “TiVo loads gun –”

  1. Noel
    30. March 2005 at 08:02

    So long as the ad goes away when you stop fast-forwarding, and doesn’t block the screen so that you can’t see what you’re fast-forwarding through, this doesn’t bother me that much. Something’s probably got to give somewhere.

  2. Josh Herndon
    30. March 2005 at 08:38

    I was reading on another message board that the ads are right in the middle of the screen, and are very distracting when you are trying to find something through the fast forward feature. I hope Tivo either moves the placement, makes it slightly smaller or decides it is a bad idea!

  3. Sean
    30. March 2005 at 08:41

    It doesn’t bother me in the least either. It should be a bar at the top, like the “Record Yes” graphic that appears sometimes during a commercial that my TiVo thinks I’d like.

    If it keeps the company from going under, I’m all for it. If it makes it difficult to fast forward through commercials then it wouldn’t be shooting itself in the foot, it would be shooting itself in the head.

  4. Trip Bakun
    30. March 2005 at 10:46

    I think that I may have already used this feature. The other day, an ad was playing for the new Sean Penn/Nicole Kidman movie “The Translator” (or whatever it is called), when I got the green thumbs up sign at the top of screen like Sean mentioned. It wasn’t too annoying.