Xbox 360 from a design perspective

The Seattle Times: Business & Technology: The story behind new Xbox design

At the same time, the team solicited the opinions of Microsoft executives. Jonathan Hayes, the 37-year-old design director for the Xbox platform, didn’t show them actual models for fear that each executive would pick one to champion. Instead, he asked them to consider four themes: mild, wild, architectural and organic. The original Xbox was certainly on the wild end of the spectrum. And, with its complex geometry and lines, it was architectural as well. Should its successor have the same look? The executives talked about vehicles as a point of comparison. A Hummer had the same wild, architectural sense as the Xbox. On the mild, organic end was the Porsche 911, which had a well-evolved and distilled feel. That’s the look the group eventually settled on. Apple Computer’s iPod is mild, executives said. Mild will still look fresh five years from now. Wild and aggressive will seem dated.

There’s even a chart to show this at the link. Here’s my favorite quote from the story:

The designers tested the concept in prototypes, making everything from subtly curved models to one with shapes so extreme that it was nicknamed the “Fischer-Price nuclear reactor.”

 
 
 

3 Responses to “Xbox 360 from a design perspective”

  1. Soon
    18. May 2005 at 20:15

    I have more problems with the name than anything else. 360? Going nowhere fast.

  2. Augie De Blieck Jr.
    18. May 2005 at 20:52

    I’m looking forward to the NextNextGen system, Xbox 24/7.

  3. GeorgeC
    22. May 2005 at 19:14

    I’m definitely waiting until the PS3 comes out.

    The current X-Box does very little for me, and I’m happy with the PS2 and GameCube as it stands.

    It very much sounds like the PS3 was the hit of E3 once the doors were opened and people got sneak-peaks at the games in development for it.

    Of course, Nintendo showed ABSOLUTELY NOTHING for Revolution.

    I think X-Box 360 will do okay among all 15 or 20 MicroSoft faithful, but I believe the vast majority of gamers will wait until PS3 comes out.