Guess where this one’s going. . .

Suzy Rice writes:

Helvetica is a relatively contemporary typeface, protected by Trademark owned by Linotype, that was designed in 1957 by Max Miedinger for the Haas Type Foundry in Switzerland. However, there existed an earlier typeface that was designed and put into use by Joseph Goebbels for the German Socialist Party, and it is Goebbels’ type design that is regarded as being the origination of what was later (re)designed by Miedinger and named as Helvetica.

This is all leading up to the creation of the STAR WARS logo. Interesting stuff. If you have any interest in typography, it’s fascinating.


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