According to tonight’s Drudge newsflash, Disney chairman Robert Iger is threatening simultaneous DVD and theatrical releases. Movie theaters are, to put it mildly, complaining that this is a death threat against them.

It isn’t. It’s only a death threat to an industry which fails to change with the times, gives us crappy theaters to watch movies in, fails to light the film brightly enough in a misguided effort to save light bulbs, doesn’t control the crowds of chatty cell phone toting teenagers, overcharges for snack foods, and shows a half hour of commercials before every movie.

The movie theater experience is ALREADY dead, and the movie theater owners are the ones responsible, NOT Disney. Disney is only threatening to put the nail in the coffin. Perhaps it’s time for the movie theater owners to consider changing some things to make going to the movies a pleasant experience again, and one that’s actually worth the $10 (at a minimum) a person.