Podcasting More Popular
March 26th, 2007 -- by Augie De Blieck Jr.
Here’s a good way to start the week:
Podcasting News ยป Podcasting Audience Up 18% Since Last Year
- The audience for podcasts is up by 18% from a year ago. In 2006, 11% of those surveyed listened to audio podcasts; in 2007, the number was 13%, about 18% growth. This figure looks like it may be the most controversial info in the report. At Marketwatch, for example, Frank Barnako is calling this anemic growth. While faster growth would be great for podcasters, a lot of industries would kill for 18% growth.
- Podcast awareness has exploded in the last year, growing from 22% to 37%.