The old portion control trick

Edy’s Ice Cream is trying to pull the typical fast one now.  I love their sugar free ice cream.  It’s the brand I’ve always endorsed.  Or, at least, I would endorse it here on this blog officially if they wanted to sponsor it.  (And, again, I’ll still entertain buy-out offers for this blog.  The $2 million price tag is negotiable, people!  Meantime, Project Wonderful ads can be had for pennies a day.)

In any case, I noticed the container I picked up at the store this past week was shorter than usual.  Sure enough, they’ve knocked a quarter of quart out of their package, but still charge the same price. This is nothing new, by a long shot.  Companies do this all the time, and sometimes people notice and protest and the companies change their packaging back.  (I think it was a tampon company that got in trouble for this once, years back, and eventually relented.)

It just stinks when it happens to you, you know?  Pardon me while I grouse a little, but then spoon more delicious chocolate chip mint into my mouth. . .

Updated: I see The Consumerist picked up on this, too.

One thought on “The old portion control trick

  1. They tried to sneak it in with all new color schemes for their ice creams packages, thinking nobody would notice. A few months or maybe even a year ago, Edy’s reduced many of their containers from a half-gallon to 1.75 quarts, to what is now a 1.5 gallon.

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