A Blu-Ray killer now?

Toshiba unveils another Blu-ray ‘killer’, millions ask why > News > PC Authority

Toshiba is working on an extension to the DVD format which will offer video quality comparable to that produced by Blu-ray and HD-DVD discs, according to Japanese media reports. The company plans to begin selling a DVD player based on the new technology within six months, Japanese daily Yomiuri Shimbun reported yesterday citing unnamed sources at Toshiba.

The funny/sad thing is, I don’t think they’re kidding. I think they honestly think they have a chance at this.  Idiots.