The Shield: Less Commercials, More of the Best Television

Anheuser-Busch Goes All Out as Sponsor of Final Season of FX’s ‘Shield’

The final season of “The Shield” — a show almost no major advertiser would touch when it debuted on FX in 2002 — is being sponsored by Anheuser-Busch. Anheuser-Busch is one of FX’s biggest sponsors, spending between $5 million and $10 million annually on the cable network. It will be presenting the first three episodes of season seven of “The Shield” with limited commercial interruption, as well as the three episodes leading up to the finale. There won’t be any spots in those episodes for approximately the first 20 minutes.

I almost want to take up beer drinking now.

2 thoughts on “The Shield: Less Commercials, More of the Best Television

  1. Fewer commercials. Less annoyance.
    Use “fewer? when referring to an amount that could be expressed as a specific number. Use “less? when making comparisons that do not lend themselves to numeric amounts.

  2. Have you watched any of the interviews on the FX site? There’s a series of 1-on-1 interviews between cast members and a roundtable with the entire cast and Shawn Ryan. Some of the 1-on-1 interviews are great especially the one between CCH Pounder and Benito Martinez about which captain was better, Wyms or Aceveda and the one between Kenneth Johnson and Chiklis about how they found out about, and their reactions to, Lem’s fate.

    No season 7 spoilers in the interviews that I’ve noticed.

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