As a Pepsi man, I need to think about this for a day or two:
Initial impression: Ah, so Pepsi is aiming for the text messaging set. “Mtn Dew”?!? And is that “Mist” log (seen here) a little too literal, and potentially tough to read on the stands?
On the other hand, I kinda like the typography on the bottles. The new logos will take some getting used to, but I think I might grow to like it. What do you think?