MacWorld Wrap Up

So, MacWorld. . .

They announced iLife and iWork.  I own iWork and love the word processor.  But there’s nothing terribly sexy in the newness there, so let’s skip to iLife.

iPhoto gets an upgrade, notably adding geotagging and face recognition.  If I remember correctly, these are two of the big draws of Google’s Picasa, which Google just officially announced this morning would be available for the Mac for the first time.  It only took Apple a couple of hours to crush them.  On the other hand, Picasa is free.

iMovie seems to have added back a few features from what the previous iteration lost.

And GarageBand’s big new draw is downloadable content! You can buy music lessons from working musicians like Sting and Nora Jones for $5 a pop.  I’d be interested in seeing what those look like, but not enough to buy the whole magilla.

The good news is, you can buy Leopard, iLife, and iWork together in one box for $170. (Oops, it’s $229.  Still cheaper, though.)

There’s also a beta release of an on-line office suite kind of thing.  Eh. There wasn’t a single word uttered about Snow Leopard.  Uh oh.  I think it’s time for Apple to stop thinking of it as a developer’s thing, and start thinking about it as a Made for Mass Market thing.  Is it anywhere near complete?  Are they just saving it for a special event in February or something?  I’m looking forward to the OS; I can’t help it.  I want to know more.

There’s a new very very expensive MacBook Pro which, amazingly enough, has a $50 option for a matte screen on it.  Wow.  Nice move.  Wish they all had that option.

And the big “One More Thing” news is that DRM is being banished from the iTunes Store.  Sure, it also means some variable pricing, but it means people like me won’t need to shop around to Amazon.com anymore for their music.  iTunes just won me back, for whatever puny amount of music I buy anymore.

The funny thing is, there are people who wanted to be disappointed in the keynote who are now saying iTunes is merely catching up to whatever everyone else offers.  Do they still not get it?  Don’t they realize it’s the music companies shooting themselves in the feet trying to deny iTunes DRM-free music that is now ending?  It’s a business negotiation — Apple agreed to variable prices, and the music companies finally gave Apple the DRM-free music.  Win/win for most people, I’d imagine.

How did my predictions from yesterday fare?  Pretty poor. Live and learn. Heh