I love Amazon. Honestly, I do. But at some point in the past week, they turned on One Click shopping for my account. I don’t have Amazon Prime, so I don’t want to use it.
But here’s where they really get you.
Two big orange-ish buttons. If you just want to SEE THE PRICE of an item, you have to add it to the shopping cart. That’s bad enough. But then trying to confuse a customer into accidentally purchase it? That’s reprehensible.
What if you successfully added it to your shopping cart, you’ve seen the price, and now you’re ready to take it back out? There is no One Click Don’t Buy It option:
Edit Shopping Cart and Proceed to Checkout do roughly the same thing, but they put the big yellow-orange button next to the same shaped orange button that does something different again. Seriously, I don’t think Amazon is trying to trick people. I think their UI people need a firm slap on the wrist for putting two very similar buttons with wildly different outcomes next to each other, particularly on a page where you need to add the item to a shopping cart just to see its price.
Yes, I made this mistake the other night. Dang near cost me $369. I was able to cancel the order right away and no damage done.
Be warned: Read those buttons carefully on Amazon.