Apple Makes No Linguistic Sense

From their iPhone email:

iPhone Language 1

Catch that?  You can reserve your phone today.  Further on in the process, you’ll be told that you have to pick it up by the close of business day on Friday the 19th.

But, here’s the caveat:

iPhone Language 2

Here, I’ll type it out for you:

“Pre-authorization does not guarantee iPhone availability at an Apple Retail Store. iPhone is sold on a first-come, first-served basis.”

So is it a “reservation” or a mere “pre-authorization” I did last night?  If it’s the latter, then I’ll redo the whole thing and have them ship the phone direct to my home or my parents’ house, where someone will be home to sign for a package. . .