Funny thing: I was perusing the iPhone App store the other night. Wasn’t looking for anything in particular, but I hadn’t looked at the Top Apps lists in a while. It seemed like a large number of the apps were for “Sexy Girls” and “Preferred Positions” and the like. It was sad. I’m so used to using the filter of Twitter and the blogosphere to point out the good stuff to me that I don’t normally see this default view that so many others rely on to point out the good stuff. And it looked, well, cheap and tawdry. How can you sell the utility of the App Store when it’s filled with this crap? The App Store is filled with people looking to make a buck by pandering to the lowest common denominator, which is something Apple has never done. You get “developers” who find a cheap way to put together a specific type of app, and they make as many copycats as they can. Hey, if “Pretty Blondes in Bikinis” sells 1000 copies (sadly, that’s likely a low number) at 99 cents a shot, you can be “Pretty Brunettes in Bikinis” will be profitable, too. And “Pretty Short-Haired Girls in Bikinis.” And “Pretty Redheads in Bikinis.” And “Pretty Girs with Their Pet Rhinos, Also In Bikinis.” Etc., etc. There is no oversight on stuff like this. I bet you can populate those apps fairly cheaply using microstock imagery. (It might take some Photoshop work to put the rhinos in the pictures, but the profit will still be there.) Apple cracked down on it this week, delisting thousands of apps from the store. While there is a hew and cry over this, I can’t help but feel that they’ve really only stripped three or four developers of their livelihoods with this. They’re the factories that create this rubbish. The big problem is that Apple looks bad for changing the rules in the middle of the game. But, personally, as a non-developer, I don’t mind. Let them clean up their house. It’s worth it.