At midnight on Thanksgiving, I was out at a couple of major national retail chains. They were packed. Lines formed that wrapped around the building. The tents were already pitched outside of Best Buy for those waiting for tickets at 3:00 to get their new video game system or high end TV at 5:00 a.m.
Meanwhile, the 24 hour food store down the street was empty. They had no Black Friday circular.
What business lesson did you just learn from this? That’s right — nobody cares if your bananas are only 79 cents a pound this weekend. They can get ’em tomorrow.