Post-Mortem: iPod Nano Color Analysis

A tweet from John Siracusa could net your blog 4,000 hits. It worked that way for me, at least. Not that any of those 4,000 will stick around, but it’s a fun ride while it lasts.

On Sunday night (September 30th), after spending probably far too much time in Skitch and Pixelmator, I had made an image I thought might be popular in the Apple blogosphere/podcast-o-sphere. (That can’t possibly be a word, but this is the internet. Neologism was invented just for it. Wikipedia tells me so.) You can read the whole story behind the image alongside it at the original blog post.

After proofreading the text, I tweeted it out into the world. Those were my first two mistakes. First, I missed the obvious mistake where I referred to the “iPad Nano” twice in the post, including the headline. (The image file name had it right, though.) Second, I used the Twitter website to post the link. I walked away from my computer, came back an hour later, and the tweet was still sitting there in the textarea on the web page. It hadn’t gone out. I keep forgetting that hitting the “return” key doesn’t send a tweet. You have to click the “Tweet” button. It happens with me and the Twitter web page all the time. I still haven’t learned.

So I made the correction and off it went. I used to shorten my URL so I could track the stats on this post, in case it turned out to be popular. I was thrilled a few minutes later when I saw I had 97 hits. Since most of my Twitter “following” comes from the comic book world, I knew that kind of number had come from someone on the Apple side retweeting me. Sure enough, @Siracusa did it.

bar chart of visit in first hour after the writeup on Twitter

Less than an hour later, 1200 people hit my humble blog. I don’t get a tenth of that on a daily basis anymore. At the height of this blog, I may have had a couple hundred people visiting every day. These days, I doubt I have more than a few dozen reading what I post. It’s my fault. This blog has no focus and I don’t update it regularly enough. Both are kisses of death. This isn’t so much a commercial enterprise as it is a place for me to spout off on the random things I like to write about, so that’s OK.

By the time I got to work and checked the stats again, I was over 3000 hits. That’s when I started to panic that I blew it. My blog is in no shape for this kind of traffic. Is the front page cached? Will anyone know who I am? Will anyone care? The blog is a mess. It violates most sane blogging practices. I’m trying to fix some of that with the new engine I’m writing for it, but it’s a little embarrassing in the meantime.

where everyone came from when my site got Tweeted

Interestingly, some Monday afternoon hits came from people more interested in fashion. The link had some legs (no pun intended) amongst a fashion twitterati blogger or two. That helped.

By noon, the initial boom had trailed off. Readers were still trickling in, but like most “viral” posts, this one had already peaked immediately and faded off to (what I think will be) a very short long tail. The post didn’t make the Follow Up section of the next Hypercritical podcast, so there wasn’t a second bounce at the end of the week. (Still, it was a great episode talking about App Dot Net. Well worth listening to.)

By Tuesday afternoon, the hits were down to nearly nil at Bit.Ly. One other interesting thing I learned: Google Analytics saw nothing. At some point in playing with my WordPress theme months back, I must have deleted that bit of JavaScript and never added it back in. Whoops. I’ve now corrected that, to discover that my readership today is, indeed, in the dozens.

At the time of this writing, a week later, my total hits through the link stands at 3,909.

Good news: Nothing ever crashed or so much as scratched. Bad news: I see Express ads for colorful jeans on every website I visit.

Like I said, this blog is a total mess, but I’m hoping to get better soon. And for a couple of hours, it felt good to be “well-read.” It gives me a little bit of encouragement to still dream “bigger” and work harder on more things.