Nintendo Wii, the “Fad”

Marco Arment presents a bleak outlook on Nintendo:

Nintendo needs the profits of the high end, but they can’t compete there anymore. All of the growth is happening at the low end, which is mostly games that they can’t or won’t make. And even if they succeeded in casual gaming, it probably wouldn’t bring the kind of profit that they need.

He makes a lot of great points in the piece, though I do vehemently disagree with his calling the Wii a “fad.” If it was a fad, it wouldn’t have inspired the Kinect. Or Sony’s wand. Or any of the other motion-controllers that every other gaming company has jumped on and incorporated into their systems ever since.

Or are Mini-Games a fad? Because that’s what so much of iOS games are, too.

The Wii wasn’t a fad. It was more ahead of its time, or, perhaps, the system that pointed out the future of video games. Nintendo just got caught up in a spiral of bad market positioning that might doom it, despite all of that Wii success.


 
 
 

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