Mark Evanier linked to this great video of The Count counting the “You”s in YouTube:
Television shows and movies don’t like to show recognizable logos, for various reasons. Sometimes, as with an MTV reality show, they blur everything out. If it’s a hat with a logo on it, they’ll put black tape over the logo. They’ll use odd camera angles to avoid showing the logo. Whether it’s because they don’t want to be seen endorsing one company over another, or that they’d rather save those logos for the people who buy product placement in such shows, we see it happen often enough to almost not get distracted by it anymore.
However, I laughed at this Sesame Street video for the lengths they went to pull this trick off. Here are three shots with interesting camera angles
- Quick! Put the kid in front of the camera! Move the camera to the left, to awkwardly block half the screen AND the logo!
- A Post-It Note! Wait, not, that’s probably just a “yellow sticky” to avoid copyright issues there, too:
* Put a statue in a convenient spot!
Though the more I look at it, the more the angle is wrong. I think they had to go in with a video editor to scrub out the Apple icon here:
To be fair, though, this guy is NOT using an iPhone: