The Morning TV Show Format

O.A.R. was on the VH-1 Morning Buzz show this morning. They were performing a new song I hadn’t heard before, so I watched the show.

It was painful. Not O.A.R. They were great, even with a stripped down four piece version of the band. (Chris and Benj were absent.) It’s the television show: A cheap, stripped-down, grasping-at-straws-for-content version of Today or GMA, which are similar poor shows just with bigger budgets.

I don’t watch much television anymore, and I definitely don’t watch any of the morning shows. So while I’m familiar with the format from so long ago it feels like a previous life, I haven’t sat through an example of it in years.

It’s bad.

In the half hour or forty minutes I saw, host Nick Lachey and his two co-hostesses ran through a ridiculous number of spots, one more hollow than the next. There was the bartender showing them how to make fancy mixed drinks. There was the pole dancer showing the three hosts how to pole dance (I notice the second hostess stood by and never got on the pole — she must be the smart one). There was a three minute interview with Akon, following by two questions asked from tourists on the street. Nick Lachey sang 20 seconds of a song coming out of a break. An even more annoying co-host helped introduce O.A.R. and smiled like a doofus when Lachey teased the next show. Lachey went out into the “crowd” of about 20 people in Times Square to answer a couple of Tweets, and then took a selfie or two with the people.

Bam bam bam bam. Don’t blink or you’ll miss a segment. Better idea: Blink and you WILL miss a segment. One more vapid than the next. Lachey reading his questions off index cards is painful, especially when he can’t pronounce the name of an artist he just referred to as a “major” one, like he had never heard of Matisyahu before.

Later on, I listened to a Nerdist podcast where the host and friends interviewed Donald Fasion for an hour.* Sure, the topics were a bit scattered, but there was a flow of conversation that didn’t seem scripted or rehearsed. It felt natural. It was funny. It was entertaining. I learned a thing or two and had a couple fun flashbacks to things I had forgotten about. Obviously, they went into the podcast with topics to discuss, but it wasn’t carefully planned. All the proof you need of that is the awkward way it ended, like all Nerdist podcasts. There’s about three rounds of good-byes before the tangents stop and they actually end the recording.

Morning Television is the true vast wasteland, showing us on a daily fast-forwardable basis just how scattershot and minimally attentive television audiences are assumed to be. I’d rather sit in a chair, close my eyes, and listen to a podcast, where there’s no commercial breaks, no need for multiple segments, the freedom to talk about anything using whatever language they see fit, and a sense of spontaneity not created by cringe-worthy audience interaction.

Give me podcasts or give me — well, boredom!


 
 
 

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