They’re a magazine that charges something like $12 for a year’s subscription.

They’re also a website you may have visited in the past.

Looks like I won’t be visiting them anymore:

Starting in the next few weeks, the magazine will give those readers a choice: stop blocking ads, pay to look at a version of the site that is unsullied by advertisements, or go away.  

I just visited the site.  The banner ads weren’t too bothersome.  I clicked on an article.  not too bad. Scrolled down two paragraphs and a pop up video started playing.

It’s cheaper to buy the print magazine than to read the website, by a factor of 4x – 5x.

OK.  Buh-bye, Wired.